Your Instagram feed is your shop window, so make it count!

When it comes to attracting customers to visit your shop, first impressions matter more than ever!

Whether you’re selling dreamy homewares, handpicked fashion pieces, or artisan lifestyle goods, your Instagram feed is often the very first place non-local people come across your brand.

With a little thought and planning, your feed can stop the scroll and make your audience say, “Ooh, I need that!”

Think of your feed as a shop window

Would you chuck a pile of random stock in your front window without styling it? Of course not. So why do that on Instagram?

When someone lands on your profile, your feed tells them a story before they even read a caption. A cluttered, mismatched, or off-brand feed can send people packing with a quick tap of the back button. Meanwhile, a well thought out aesthetic creates trust, desire, and connection!

Start by asking yourself:

→ Does your feed reflect the vibe of your brand? If you’re a slow-living interiors brand, does it feel calm, cohesive and soft? If you’re a bold fashion label, is your feed bringing energy and colour?

→ Is there consistency in your colours, filters and fonts? People love a visually pleasing feed!

→ Do your product shots mix with lifestyle content? It’s not just about showing what you sell, it’s about showing how it fits into your customer’s life.

Curate, don’t just post your content

Planning your feed is one of the easiest ways to elevate your presence without spending a penny. Free apps like Preview or Plann let you drag and drop content to see how it will look as a grid. Think of it like a little moodboard for your feed!

Choose 2–3 brand colours, pick 1–2 fonts, and stick with them. That alone will make your feed feel ten times more professional.

Create a visual experience that feels like you

What makes someone fall in love with a boutique brand? It’s not just the product, it’s the feeling your brand gives them. Is your brand romantic and nostalgic? Edgy and contemporary? Wholesome and handmade?

Make sure your photos, captions, colours and even emojis reflect that vibe. Don’t be afraid to inject personality! This is where small businesses absolutely outshine the big high street brands. People are buying from you, not a faceless corporation.

Let’s recap! Focus on…

✅ A consistent colour palette and tone

✅ Thoughtful, non-random image choices

✅ Mapping out your grid

✅ A strong visual identity that reflects your vibe

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