How to build a brand online - It’s not just about your logo

We’ve all been there. You’ve started your business, and the first thing on your to-do list is to design that perfect logo, pick out the ideal colour palette, and come up with a name that’s quirky enough to stand out.

Sounds good, right? But here’s the thing: if you’re only focusing on those elements, you’re missing the bigger picture.

Don’t get us wrong, branding is important. But there’s so much more that goes into building a successful, reputable brand online than just your logo and colours. It’s about creating a presence, building trust, and engaging with your audience in a way that leaves a lasting impression!

So, what should you focus on instead of just the visual stuff? Let’s break it down…

Your brand’s voice – people actually want to talk to you

Imagine this: You’re scrolling through Instagram, and you see a post from a brand. You read it, and it feels like a conversation you’d have with a friend. It’s fun, friendly, and maybe even a little cheeky! Now, imagine you see the same brand posting something completely robotic and dry. Yawn.

Your tone of voice is the personality of your brand. It’s how you talk to your audience, how you respond to comments, and how you create content that resonates! It’s not something you can just slap together in a logo; it’s something that needs to be consistent across everything you do.

Think about how you want your audience to feel when they interact with you. Are you the fun, energetic brand that makes people laugh? Or are you the trustworthy, professional brand that reassures people they’re in safe hands? Nail your brand voice, and you’ll start to see deeper connections with your audience.

Interact with your audience

You know when you’re chatting with a friend, and they keep talking at you, without ever asking about your day or actually listening? Yeah, not fun. Same goes for your brand.

Building a strong brand online isn’t just about putting out content and hoping people will magically show up. You’ve got to interact. Respond to comments, reply to DMs, and engage with your followers in a meaningful way. People love being heard, and the more you interact with them, the more they’ll trust you!

This doesn’t mean you need to be available 24/7. But even just taking time to respond to a few comments each day shows your audience that you care, and that’s a big part of building trust.

Get out there or stay invisible forever

You could have the slickest website and the most beautiful logo in the world, but if no one knows you exist, what’s the point? Building a brand isn’t just about looking good; it’s about being seen in the right places.

Start by thinking about where your audience hangs out. Are they on Instagram? LinkedIn? TikTok? You’ve got to be visible on the platforms that matter to your business. And we’re not just talking about posting once in a while. You’ve got to show up consistently, engage, and provide content that’s relevant to your audience.

Keep it consistent!

Branding isn’t something you do once and then forget about. It’s an ongoing process that requires consistency. Whether it’s your visuals, your voice, or how often you show up, consistency is key.

Consistency doesn’t mean being boring, nor does it mean posting the same thing every single day just to check the box. It means being true to your brand, staying authentic, and delivering content that your audience can count on.

If you’ve nailed your brand voice and your audience feels like they’re part of your story, they’ll keep coming back. But if you’re all over the place with your messaging or visuals, you’re just going to confuse them.

So, while the logo, colours, and name are important (yes, they are!), they’re just the tip of the iceberg. Building a brand online is about showing up consistently, engaging with your audience, building trust, and creating a genuine connection. It’s not about perfection; it’s about making sure your brand is visible, authentic, and approachable through marketing.

✨ Read our blog - Maximising Your Marketing On A Limited Budget ✨

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